When I got a promotional bottle of vodka in the mail recently (unsolicited—if I were going to solicit anything, it certainly wouldn't be vodka), I glanced at the press release that accompanied it and did my usual eye roll at its puffed-up claims. The co-owner of the company, Broken Shed, is quoted as saying, "We wanted to create a drink that was not only enjoyable—but also better for you.…
[ Read more ]