At this point it's clear that the Internet has become at least as important to a pop song's success as old-school terrestrial radio. When Billboard began including digital streams in its formula for determining placement on the Hot 100 in late 2012 it radically altered the chart's makeup, and since then songs that haven't been promoted by their labels as singles (including meme-connected songs like Baauer's "Harlem Shake" and Ylvis's "The Fox (What Does the Fox Say?)") have charted almost entirely off of YouTube plays.…
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